Here are a few reasons why you should implement this strategy for your online business.

Build Your Opt-in Email List

A newsletter is a great way to entice subscribers to sign up for your email list. A newsletter is best offered along with a free gift. Basically, when someone signs up for your email list you should give away a free gift as a thank you. Adding a free online newsletter subscription to this as well has the potential to greatly increase the conversion ratio for your opt-in form.

We all know that the money is in the list and the more subscribers you have, the better off you will be whether you are selling color copies, DVD’s or something else all together.

Create Trust with Your List

Most of you will already know, but for those of you who don’t, you need to create trust with your email list before you sell to them. Your subscribers need to know that you offer value and that you are not just trying to take away their hard earned cash.

An online newsletter is a great way to continuously provide value to your subscribers and build your trust and credibility. If you don’t already know, these are 3 very important things with an email list.

Inexpensive and Easy

Offering a free online newsletter is quite cheap and it is very easy to accomplish. The best way to offer a newsletter is through an auto-responder service such as Aweber. For a low monthly subscription fee you can send as many emails to your list as you like. Services like Aweber are also very easy to set up.

For the actual newsletter itself, all you need is a 500 (+/-) word article. Alternatively you could provide just a single tip, but the more value you provide the better. You could write this article yourself or outsource the work via a website such as Elance.

I personally prefer the idea of offering a weekly newsletter, but you could send it out as frequently as you like. I have found that many websites tend to offer a monthly newsletter and I have seen quite a few high quality newsletters that provide a number of articles in a html formatted email.

Well there you have it, 3 reasons why you should offer an online newsletter.