If you don’t know what PPC advertising is, head over to Google and run a search for color copies. Once the results page shows up you’ll notice that there are a few ads on the right hand side of the screen. These are paid Google ads. People who advertise in this way only pay whenever someone clicks on their advertisement.

I could write page after page about PPC, but in order to keep this article short and sweet I’ll just provide a few tips which you can find below.

Keyword Selection

With PPC advertising keyword choice is very important (even more so than other forms of advertising). Failure to select the right keywords could result in huge losses for your online business which of course is something that you wish to avoid. Google has a couple of keyword research tools that are free to use, but I prefer to use the free tools from Word Tracker coupled with checking competition levels on Google.

Once you find a few keywords that you like you want to make sure that they are ‘buying’ keywords (keywords that people search for to buy something). For example, a buying keyword might be something like ‘buy color copies online’. An example of a non-buying keyword would be ‘free color copies’.

You need to use buying keywords due to the fact that you are paying for the traffic received from your PPC campaign. Failure to convert such traffic into sales will result in big losses.

Keyword Bidding

When using PPC you need to set a price that you are willing to pay when someone clicks your ad after searching for a relative keyword. The more you bid, the higher you advertisement will be displayed. When starting out, it is best to keep your bids low (around $0.30) until you get enough data to know what keywords will best serve you and your purpose.

If you bid too low than the traffic results will not be very good. On the other hand, if you bid too high you will get a surge in traffic, but it will cost you an arm and a leg (figuratively speaking).

The above tips will help you get started with PPC and get you on the way to making money online. What you must always remember though, is that PPC advertising can make or break your business very quickly and every PPC campaign requires a watchful eye as things can change very quickly.