Let’s say for example that your current conversion rate is 2%. This means that for every 100 visitors to your site you will make 2 sales. By increasing your conversion rate to 4% you will effectively double your sales and begin making 4 sales for every 100 visitors. Getting the most out of the visitors that you receive will see your profits increase very quickly.

Below you can find 3 tips for increasing your conversion rate and doubling your online sales.

Direct Response

Building your website in a way that requires a direct response is a great way to increase your conversions. A squeeze page is a perfect example of a direct response website. With a direct response website your visitors have limited options in what they can do. By only providing the option to buy, bookmark or leave there will be fewer distractions for your visitor and they will be more likely to buy from you.

Testimonials

Testimonials do wonders for increasing your credibility and conversion rate. Every website offering a product should have a number of these on the site. Preferably a testimonial will come from someone that has achieved results with the product in question. For example, if you’re selling color copies, a testimonial should come from someone who has bought and achieved the desired results with their color copies.

Follow Up

Following up with your leads will do wonders for increasing your online sales. On average, people will need to hear your message around 7 times before they actually buy something from you. By not following up when you get a lead you are missing out on hundreds of potential sales.

The best way to follow up with leads is to capture their email address using an auto-responder sign up form. In order to encourage people to sign up for your email list it is recommended that you offer something free in exchange for their email address. This can be something as simple as a free eBook or a discount on future products/services.

Another advantage of capturing email addresses is that you will be able to make future sales to those on your list.

By following the 3 tips above you will be boosting your sales before you know it without even increasing your traffic the slightest bit.