1. Know the Item you are Marketing
It doesn't matter whether you're marketing a website or a product, if you don't have a clue of what you are selling then you need to rethink your current job. You don't have to be an expert on that particular item, but you need to know enough so that you can figure out the demographics and how to best show off its qualities. Just like a car salesman knows a little bit about each car, you should know a little bit of every item you sell. If you are going to sell color copies then learn just a little bit about them.

2. Figure out the Best Medium to Advertise
Most people think that every medium will be good advertising for their product. This is totally wrong. A billboard and a website will do two different things when advertising a product. You can't hope to make any sales for a website by advertising it on the radio. That's an extreme example, but it illustrates the point. Even if it costs you a little bit to see how well it does it's definitely worth it.

3. Find your Niche
Your niche doesn't have to be something that nobody else has ever done before because then there wouldn't be a market for it. Niche is just a term used to differentiate categories of items. I suggest that you become an expert on a certain niche such as weight loss or teeth whitening. There are tons of products for both of those and finding the right product can make you beaucoup bucks. Most of the work is already done once you have found your niche as people want to sell their products fast and they will to you exactly how to do that.

4. Last But Not Least, Keep Testing
There should never be a time when you don't test different strategies. Your strategy should be to put more money in winning strategies and dump the losing ones. Just make sure that once there are a couple of empty strategy slots, you fill them in with new ones. There is always a better way to do something and by not applying this rule you are only hurting yourself. Why wouldn't you want to find that perfect strategy that will up your return on investment?