Wednesday, March 01, 2017

Oct12

Written by:Printer Pundit
10/12/2009 8:40 AM 

 

Have something great to say or better yet something great to sell?  Keep writing ads and brochures and flyers and no one calls to take you up on your great idea or fantastic product?  So does my brother-in-law. Here are five quick tips that will take your plain old piece of collateral and make it work for you. You might even make your piece of beef attractive to vegetarians.

 

1.            Focus on the Benefit to the Customer

Forget about putting in lots of details about you and your company.  The great story of how you were founded on a mountaintop in Nepal while hiking over a ravine, although interesting is not going to get people to call you.  In fact, no one but your Mama cares. Potential customers become customers when they clearly see a benefit in it for them.  Yes, they’re selfish!  Use your precious print space to tell them why what you are offering or telling them about makes any difference to them.  Beef puts cholesterol in a person’s arteries like no carrot ever can!

 

Leave out the company overview information and write crisp, simple benefit statements like, “People who buy XYZ product make 40% more profit then those who do not.”

 

2.            Make the Headlines Count

Readers naturally scan any document before they read it.  The first thing they read and the things they are most likely to remember are your headlines.  Make them bold.  Make them catchy.  Make them work for you by putting your key value statements in them.  Beef, It’s What’s for Dinner!

 

Put your key message and customer value statement right in your headlines.  For example instead of heading a section on your brochure, “Great Reason to Hike Sinister Pass”, title it “Hike Sinister Pass and Get the View of a Lifetime.”

 

3.            Keep it Light and Simple

Making your point with a bunch of statistics and drowning text that goes on and on and on, will have your readers turning the page or walking away faster then you can say, “But wait, this beef’s Kosher!”  Keep your text simple and easy to read.  Avoid jargon and special acronyms only you and a hand full of others know.  Instead of trying to look smart and impressive in your document, focus on quick, simple messages.  Cows eat grass, this makes them vegetable based.

 

Avoid jargon and acronyms.  Use terms every eighth grader would know. (not THOSE terms!)

 

4.            Give Customers a Way to Take Action

In big bold type or with a clear graphical component, tell your readers or potential customers what you want them to do and how to do it.  EAT BEEF, It’s yummy!

 

Make sure the most prominent thing your reader sees on the page is your call to action.  Use color, font or graphics but make sure they can see what to do to take action on your ideas right away.

 

5.            Pick a Target and Aim

You cannot reach everyone with every single piece of printed collateral you create.  To keep your message from becoming distorted, confusing and crowded, pick a very specific target audience and write your piece to speak to them.  You’ll never get the Vegans, so forget it.  Figure out what they want or need to hear and tailor your messaging to meet their needs. Convince them that cows are, in fact, made of 100% vegetable matter.  You are better off winning over one audience then alienating them all.

 

Pick the audience you are going to address and create a quick outline of how to make your printed piece resonate for them.  Write down the five things they care about and create a message that speaks to those things.

 

 

Five Quick Things to Do to Make Your Ideas Come Through in Print

1.    Leave out the company overview information and write crisp, simple benefit statements like, “People who buy XYZ product make 40% more profit then those who do not.”

2.    Put your key message and customer value statement right in your headlines.  For example instead of heading a section on your brochure, “Great Reason to Hike Sinister Pass”, title it “Hike Sinister Pass and Get the View of a Lifetime.”

3.    Avoid jargon and acronyms.  Use terms every eighth grader would know.

4.    Make sure the most prominent thing your reader sees on the page is your call to action.  Use color, font or color copies of graphics but make sure they can see what to do to take action on your ideas right away.

a.    Best color to use to make a point is Red.

b.    Use bold font to catch the readers attention. Avoid italics, people’s eyes ignore italicized text.)

c.    Stars and explosion graphics work well for action statements as people have been trained to look at them for big points to be made.

5.    Pick the audience you are going to address and create a quick outline of how to make your printed piece resonate for them.  Write down the five things they care about and create a message that speaks to those things.

Tags:

5 comment(s) so far...

Re: Top Five Ways to Get Your Ideas Across In Print

Great points here, Printer Pundit. I had no idea using italics was a bad idea - will keep that in mind for our next print campaign. Thanks for your great advice! Will check back often for more.

By Emily on   10/12/2009 12:39 PM

great advice

i am with emily -- using italics are a bad idea -- i had no Idea . great pointers ,thanks!

By Claudia M @cdmtx65 on   1/28/2010 7:46 PM

Re: Top Five Ways to Get Your Ideas Across In Print

So true about makinig the headlines count. Something has to catch my eye and my attention first before I will invest the time to read further. If the headline does interest me I assume the rest won't either!

By Jeff Legg on   1/29/2010 11:35 AM

Re: Top Five Ways to Get Your Ideas Across In Print

It seems so simple but makes so much sense, I will definitely use some if your tips in my next publication.

By Nick on   2/8/2010 4:04 PM

Re: Top Five Ways to Get Your Ideas Across In Print

Had no idea about some of this. Thank you I will make sure to make the corrections. If this taught me so much I need to keep reading more of your posts all of the time, even though I'm not ready to start my business, when I am you will have me prepared!

By Jennifer P on   2/18/2010 2:17 PM

Your name:
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
Enter the code shown above in the box below
Add Comment   Cancel 
emaildelicious.comdiggtechnoratistumbleuponfacebooknewsvinetwitterblogmarks
Oct12

Written by:Printer Pundit
10/12/2009 8:40 AM 

 

Have something great to say or better yet something great to sell?  Keep writing ads and brochures and flyers and no one calls to take you up on your great idea or fantastic product?  So does my brother-in-law. Here are five quick tips that will take your plain old piece of collateral and make it work for you. You might even make your piece of beef attractive to vegetarians.

 

1.            Focus on the Benefit to the Customer

Forget about putting in lots of details about you and your company.  The great story of how you were founded on a mountaintop in Nepal while hiking over a ravine, although interesting is not going to get people to call you.  In fact, no one but your Mama cares. Potential customers become customers when they clearly see a benefit in it for them.  Yes, they’re selfish!  Use your precious print space to tell them why what you are offering or telling them about makes any difference to them.  Beef puts cholesterol in a person’s arteries like no carrot ever can!

 

Leave out the company overview information and write crisp, simple benefit statements like, “People who buy XYZ product make 40% more profit then those who do not.”

 

2.            Make the Headlines Count

Readers naturally scan any document before they read it.  The first thing they read and the things they are most likely to remember are your headlines.  Make them bold.  Make them catchy.  Make them work for you by putting your key value statements in them.  Beef, It’s What’s for Dinner!

 

Put your key message and customer value statement right in your headlines.  For example instead of heading a section on your brochure, “Great Reason to Hike Sinister Pass”, title it “Hike Sinister Pass and Get the View of a Lifetime.”

 

3.            Keep it Light and Simple

Making your point with a bunch of statistics and drowning text that goes on and on and on, will have your readers turning the page or walking away faster then you can say, “But wait, this beef’s Kosher!”  Keep your text simple and easy to read.  Avoid jargon and special acronyms only you and a hand full of others know.  Instead of trying to look smart and impressive in your document, focus on quick, simple messages.  Cows eat grass, this makes them vegetable based.

 

Avoid jargon and acronyms.  Use terms every eighth grader would know. (not THOSE terms!)

 

4.            Give Customers a Way to Take Action

In big bold type or with a clear graphical component, tell your readers or potential customers what you want them to do and how to do it.  EAT BEEF, It’s yummy!

 

Make sure the most prominent thing your reader sees on the page is your call to action.  Use color, font or graphics but make sure they can see what to do to take action on your ideas right away.

 

5.            Pick a Target and Aim

You cannot reach everyone with every single piece of printed collateral you create.  To keep your message from becoming distorted, confusing and crowded, pick a very specific target audience and write your piece to speak to them.  You’ll never get the Vegans, so forget it.  Figure out what they want or need to hear and tailor your messaging to meet their needs. Convince them that cows are, in fact, made of 100% vegetable matter.  You are better off winning over one audience then alienating them all.

 

Pick the audience you are going to address and create a quick outline of how to make your printed piece resonate for them.  Write down the five things they care about and create a message that speaks to those things.

 

 

Five Quick Things to Do to Make Your Ideas Come Through in Print

1.    Leave out the company overview information and write crisp, simple benefit statements like, “People who buy XYZ product make 40% more profit then those who do not.”

2.    Put your key message and customer value statement right in your headlines.  For example instead of heading a section on your brochure, “Great Reason to Hike Sinister Pass”, title it “Hike Sinister Pass and Get the View of a Lifetime.”

3.    Avoid jargon and acronyms.  Use terms every eighth grader would know.

4.    Make sure the most prominent thing your reader sees on the page is your call to action.  Use color, font or color copies of graphics but make sure they can see what to do to take action on your ideas right away.

a.    Best color to use to make a point is Red.

b.    Use bold font to catch the readers attention. Avoid italics, people’s eyes ignore italicized text.)

c.    Stars and explosion graphics work well for action statements as people have been trained to look at them for big points to be made.

5.    Pick the audience you are going to address and create a quick outline of how to make your printed piece resonate for them.  Write down the five things they care about and create a message that speaks to those things.

Tags:

5 comment(s) so far...

Re: Top Five Ways to Get Your Ideas Across In Print

Great points here, Printer Pundit. I had no idea using italics was a bad idea - will keep that in mind for our next print campaign. Thanks for your great advice! Will check back often for more.

By Emily on   10/12/2009 12:39 PM

great advice

i am with emily -- using italics are a bad idea -- i had no Idea . great pointers ,thanks!

By Claudia M @cdmtx65 on   1/28/2010 7:46 PM

Re: Top Five Ways to Get Your Ideas Across In Print

So true about makinig the headlines count. Something has to catch my eye and my attention first before I will invest the time to read further. If the headline does interest me I assume the rest won't either!

By Jeff Legg on   1/29/2010 11:35 AM

Re: Top Five Ways to Get Your Ideas Across In Print

It seems so simple but makes so much sense, I will definitely use some if your tips in my next publication.

By Nick on   2/8/2010 4:04 PM

Re: Top Five Ways to Get Your Ideas Across In Print

Had no idea about some of this. Thank you I will make sure to make the corrections. If this taught me so much I need to keep reading more of your posts all of the time, even though I'm not ready to start my business, when I am you will have me prepared!

By Jennifer P on   2/18/2010 2:17 PM

Your name:
Your email:
(Optional) Email used only to show Gravatar.
Your website:
Title:
Comment:
Security Code
Enter the code shown above in the box below
Add Comment   Cancel 
You must be logged in and have permission to create or edit a blog.

 

Most Popular Blogs


 


Privacy Statement  |  Terms Of Use
Copyright 2010 by Colorprintsonline.com