By Color Prints Online on
11/27/2009 1:51 PM
 5 Reasons Why You Need to Know What Your Customers Really Think
Here is a not so big secret, and it’s not that you’ll get socks for Christmas this year from Aunt Edith. If you know what your customers want you can give it to them. If you do not know what your customers want you are taking a risk every time you produce something. Risk equals money. And since you can’t just make color copies to make more money, doesn’t it make sense that you would want to limit your risk as much as possible? You can do that by knowing what your customer really thinks. But, that is not the only reason you want to know what your customers think. Here are the top five reasons.
Read More »
|
By Color Prints Online on
11/26/2009 1:33 PM
 10 Skills Every Sales Rep Should Know
Today’s business environment is challenging, and only the best sales people are going to survive. Turns out, Darwin was right, and you don’t want to go the way of the Blue Footed Booby, now do you? What may have been an easy process a year ago, has become a tedious and cumbersome one today. To make the great sale you need to have some basic skills, and I’m sorry, no, running color copies does not cut it any more; not knowing them, will most likely cost you your job or your business. I have pulled together a quick list of the top ten things every salesperson should know. You can learn all of these skills through readily available information on the World Wide Web.
Read More »
|
By Color Prints Online on
11/25/2009 1:01 PM
 4 Ways to Use Internet To Find Out What Your Customers Think
In today’s internet era, there are more ways than ever to stay on top of what your customers are thinking, what products and services they are looking for and which competitors they are taking a look at, and everyone likes to be on top. This information is crucial in building a solid customer and marketing plan, as well as defining your products and services. How else are you going to know which mail boxes to stuff your color copies into in your pre-dawn sales blitz? Check out these internet based services. They can give you a leg up in understanding your customer's preferences and behaviors.
Read More »
|
By Color Prints Online on
11/24/2009 12:45 PM
 How to Turn Your iPhone Into a Secret Sales Tool
Your iPhone has the potential to be your most powerful sales tool, if you take full advantage of what it has to offer. You can use your iPhone to stay in touch with clients, to manage your travel and expenses and to coordinate everything going on in the office. The only thing it won’t do is run color copies, but you have an assistant for that! Your iPhone also has some cool applications, that let you do something a little extra special, that no one may expect, and I’m not talking about the ifart application here, people! Here are five ideas to try.
Read More »
|
By Color Prints Online on
11/23/2009 12:32 PM
 Top 6 Places To Have a Social Media Presence If You Want to Sell
Building an online presence via social media networks is essential these days to grow your business. Even kids running for class president are using them instead of handing out color copies of fliers like we did twenty years ago! There are a lot of them out there and picking just the right ones is crucial. The following is a list of the must have social networks for your portfolio. Some are well known names and some may be new to you.
Read More »
|
By Color Prints Online on
11/20/2009 12:07 PM
 9 Useful Branding Sites You Should Know About But Probably Don’t
Creating and maintaining a brand identity is not as easy as you may think, and by brand identity I do not mean burning your initials into your cow’s backside. It requires a clear vision and direction, understanding of your target market and a strategic plan for moving you brand up the ROI mountain, and an army of girl scouts armed with color copies of your ad to hand out after the jamboree…just kidding. I have collected a list of website that will help you define and build you brand.
Read More »
|
By Color Prints Online on
11/19/2009 11:48 AM
 7 Ridiculously Useful Sales Websites
The following are seven websites that, as a salesperson, I could not live without. Take a moment to check them out, print out some color copies if you must. They provide some great services and above all else relieve some of the workload from your own shoulders.
Read More »
|
By Color Prints Online on
11/18/2009 11:30 AM
 6 Groups on NING You Need to Join as a Marketing Manager
If you are responsible for marketing in your company, you need to have the best, latest and most vibrant information you can get. That information is available on NING. No, not RING, not BLING, NING! The social networking mega site, offers users the opportunity to create and manage their own social networks, the result is an onslaught of targeted and up to date information. Here are the top six sites you have to join today.
Read More »
|
By Color Prints Online on
11/17/2009 10:45 AM
 5 Sure Fire Ways to Lose the Deal
Getting in the door to make the sales call is a big deal these days. The worst thing that can happen when you are there is that you sabotage yourself and end up losing the deal. It’s easier to do than you think. The more experience you have in sales, the more often you are apt to make what feel like rookie mistakes, that cost you the deal. Problem is that these sure fire deal breakers are often the result of over confidence and reliance on your experience. Don’t be the guy who shows up with a handful of color copies of 10% off coupons and a big goofy smile for his meeting with one of the Fortune 500. Be careful of the fatal five.
Read More »
|
By Color Prints Online on
11/16/2009 10:17 AM
 5 Little Known Training Facts
Do you dread having to gather the troops for training? Are the color copies of your announcements of the next training seminar met with groans and eye rolling? No, not by you, we meant by your people! Perhaps you could benefit from a few quick secrets from the training world.
Read More »
|
By Color Prints Online on
11/13/2009 9:43 AM
 Top 10 Dirty Little Marketing Secrets You Should Know About
Here are the top ten things, as a marketing director, I usually keep under my hat (or hidden under that stack of outdated color copies in my desk drawer!) They are the (dirty) little secrets of the trade that make the difference between a successful company and a so-so company.
Read More »
|
By Color Prints Online on
11/12/2009 9:26 AM
 4 Ways the Leave Behind Can Boost Your Sales
On every sales call you end up leaving something tangible behind, hopefully not your laptop. Sometimes it is as simple as a business card and other times it is a full product catalogue or sales presentation. Whatever the leave behind it, how you market yourself and your services on it will make a difference in how many future sales you end up getting. Follow these four easy tips to make the most of your sales leave behinds.
Read More »
|
By Color Prints Online on
11/11/2009 12:18 PM
 Top 5 Things That Keep Customers Coming Back
The most important thing you can do as a business owner is create a loyal and steady stream of repeat customers. It costs at least twice as much to rope a new customer and drag him into the fold, kicking and screaming, as it does to maintain and thrill a current one. Here are the top five things you can do to help keep your customers happy and build a business with a strong foundation of repeat clients.
Read More »
|
By Color Prints Online on
11/10/2009 9:57 AM
 4 Confessions of a Marketing Director
After years as a Marketing Director, I have learned that a few simple tips can make or break any marketing campaign. I have outlined four of them below for you. If you follow these four steps you have a much greater chance of making a big and powerful splash with your next marketing campaign… “CANON BALL!”
Read More »
|
By Color Prints Online on
11/9/2009 8:20 AM
 7 Ways To Improve Your Sales Using the Internet
You sell, and you want to sell more. You probably want to sell more with less effort, you’re lazy, admit it! You can, using a few tools that are unique to the internet, and NO, I don’t mean e-bay! Here are seven you should try out, and watch the money start rolling in.
Read More »
|
By Color Prints Online on
11/6/2009 9:09 AM
 7 Training Tips Worth Knowing About
A new mantra that everyone who wants to make sure their training sticks should be bellowing is, “telling is not training”. There is absolutely no point in wasting your time, energy and money training people if you are just going to lecture at them or read off of the color copies you made of your PowerPoint slides. The truth is, that stuff does not work, and will not create the behavioral changes you need. So repeat after me, “Telling is not training”. TELLING IS NOT TRAINING! Instead implement some of these simple techniques to make your training worthwhile.
Read More »
|
By Color Prints Online on
11/5/2009 8:40 AM
 Simple Ways to Make Your Live Presentation Work Online
Unfortunately, it is not always the best idea to use the same presentation document for both your in person or live presentations and your web based presentations. Even though reproducing color copies is easier, it’s not always better. The unique facets of each delivery mechanism make some formatting and delivery components non transferable from either format. If you are going to use a presentation document for both the conference room and as a web based presentation then you need to address the following two main differences.
Read More »
|
By Color Prints Online on
11/4/2009 8:28 AM
 To Animate or Not To Animate Presentations
With tools like PowerPoint, Keynote and various online presentation applications, creating cool animations and transitions for you presentations is easy, a fifth grader could do it… fifth graders DO do it. The question is no longer can it be done, the question is should it be done, are you smarter than a fifth grader? When is it appropriate to include animations and transitions and when do you forgo the cool technology for simple straightforward text? This is what separates the professional men (and women) from the boys just showing off their tech savvy.
Read More »
|
By Color Prints Online on
11/3/2009 9:28 AM
 Picking A Palette Why Color Matters In a Presentation
Color has a direct correlation in the brain to how you feel about things, how much you remember and how you react. People relate anger to “seeing red,” sadness to “feeling blue” and jealousy to “green with envy.” Color is an incredibly powerful tool for making a statement and for creating an image. Selecting the right color palette for your presentation can make the difference between what people remember and what they forget.
Read More »
|
By Color Prints Online on
11/2/2009 2:08 PM
 Telling Them is Not Training Them (The Top 5 Things That Make a Training Manual More Than a Book)
Training manuals are not glorified books with detailed speaker notes and cool looking pictures. Training manuals serve a very specific purpose and there is a science to creating ones that have impact. They are intended to give the reader the capabilities and skills to perform a predetermined task and not just to hold up the end of the couch with the broken leg once the training is complete. For example, the training manual may be used to teach a set of software users how to make the most of the software. Or, perhaps the training manual is intended to teach something less tactical like, how to plan a wedding. (Less tactical maybe, but with bigger potential to crash than any Microsoft product!) Whichever the case may be, a good training manual focuses on teaching and not on telling. That is what differentiates them from a self-help book. Here is a list of the five things that make a training manual more than a book.
Read More »
|