Saturday, February 04, 2012

Author:Printer PunditCreated:10/5/2009 11:00 AM
A blog about simple marketing, sales and training strategies to help boost the effectiveness of your printed material. Learn how to transform printed marketing media, sales material, and training manuals into highly effective communication tools.

5 Reasons Why You Need to Know What Your Customers Really Think

 
Here is a not so big secret, and it’s not that you’ll get socks for Christmas this year from Aunt Edith. If you know what your customers want you can give it to them. If you do not know what your customers want you are taking a risk every time you produce something. Risk equals money. And since you can’t just make color copies to make more money, doesn’t it make sense that you would want to limit your risk as much as possible? You can do that by knowing what your customer really thinks. But, that is not the only reason you want to know what your customers think. Here are the top five reasons.

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10 Skills Every Sales Rep Should Know

 
 Today’s business environment is challenging, and only the best sales people are going to survive. Turns out, Darwin was right, and you don’t want to go the way of the Blue Footed Booby, now do you? What may have been an easy process a year ago, has become a tedious and cumbersome one today. To make the great sale you need to have some basic skills, and I’m sorry, no, running color copies does not cut it any more; not knowing them, will most likely cost you your job or your business. I have pulled together a quick list of the top ten things every salesperson should know. You can learn all of these skills through readily available information on the World Wide Web.

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4 Ways to Use Internet To Find Out What Your Customers Think

 
In today’s internet era, there are more ways than ever to stay on top of what your customers are thinking, what products and services they are looking for and which competitors they are taking a look at, and everyone likes to be on top. This information is crucial in building a solid customer and marketing plan, as well as defining your products and services. How else are you going to know which mail boxes to stuff your color copies into in your pre-dawn sales blitz? Check out these internet based services. They can give you a leg up in understanding your customer's preferences and behaviors.

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How to Turn Your iPhone Into a Secret Sales Tool

 
Your iPhone has the potential to be your most powerful sales tool, if you take full advantage of what it has to offer. You can use your iPhone to stay in touch with clients, to manage your travel and expenses and to coordinate everything going on in the office. The only thing it won’t do is run color copies, but you have an assistant for that! Your iPhone also has some cool applications, that let you do something a little extra special, that no one may expect, and I’m not talking about the ifart application here, people! Here are five ideas to try.

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Top 6 Places To Have a Social Media Presence If You Want to Sell

 
Building an online presence via social media networks is essential these days to grow your business. Even kids running for class president are using them instead of handing out color copies of fliers like we did twenty years ago! There are a lot of them out there and picking just the right ones is crucial. The following is a list of the must have social networks for your portfolio. Some are well known names and some may be new to you.

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